Tencent made the subscription feed of WeChat look more like a news feed, which is more familiar to the reading habit of Chinese people.Ĭurrently, subscribers to WeChat Official Accounts need to click manually on the accounts to see recent updates. ad positions: more freedom to choose the specific spots where the ads are displayed Personal and Official Account QR code generator = cli.im/weixin 6. The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020 | October 2019 5. Mesure sucess to assess a WeChat Strategy WeChat Official Account live streaming – How to create one and case studies | June 2019 Ĥ.Linked to an Official Account – the live streaming session is accessible via service notification message sent by the Tencent Live Stream Mini Program (腾讯直播). Trigger to display a Auto Reply in the thread screen.This is an easy and intuitive access to the services provided by the brands. This customised menu is only available with a Service Account. When accessing the Official Account thread screen, there is menu at the bottom which can be customised. When following the official account, a customised welcome message can be sent automatically depending on the follower acquisition source. Learn more about WeChat Official Account platform features here: + WeChat Subscription vs. The capability to integrate the OA with third party APIs.The number of messages you can broadcast per month.The capabilities of the Official Account vary depending on the account type, primarily for Infographics | WeChat Official Account Platform | January 2017 Features and capabilities of the WeChat Public Account Platform Learn more about how to set up an Official Account from overseas here: + Opening a WeChat Official Account under an Overseas Business Entity: application process, requirements, fees and rulesģ. The WeChat backend is now in English since November 2017: If you are located overseas or are using your computer in English, the WeChat backend ( ) will automatically display in English.Īs a foreign entity without business licence in China, you can also register a WeChat official account. Learn more about how to set up an Official Account here: + Opening a WeChat Official Account: application process, requirements, fees and rules WeChat Official Account: a simple guide | June 2017.Service Account All in one place – essential reports to learn the basics Learn more about WeChat Official Account type and their key features here: + WeChat Subscription vs. In short: unless they have a media arm, the vast majority of brands will use a Service account. Two types of WeChat Public Accounts: Subscription vs. WeChat Service Account appears in the thread chat listing – they mixed with private and group chats.WeChat Subscription Accounts appear in the “Subscriptions” (blue-colored) folder.However, depending on the WeChat Official Account type ( Service or Subscription), they appear differently in this “Chat” section: They can be found in the “Chat” section of WeChat. How to access the WeChat Brand Accounts in WeChat? This restrictions are different depending on the WeChat Brand Account type. In order to avoid spammy activity which can be seen unfriendly for users, WeChat Business accounts have some rules about how frequently they are allowed to message their followers. The available features and capabilities depends on the account type and whether the account is verified or not. and many more as the WeChat team keep adding new features to help brands…Ĭonnecting to WeChat Backend platform give access to set up and manage these functionalities.Customized menu – three level-one menus in which each can include up to five level-two menus. Direct messaging – when the user engages with the account in the conversational interface of the public account.WeChat Official Account back-end login URL:īasic features available to interact the audience: Push them marketing and service notifications.WeChat Official Account (also known as “OA”) is a China-based marketing platform that acts as a complete brand hub to: Introduction to WeChat Business Account Source: Michaelsoft What is WeChat Official Account? It is the cornerstone to build a (potential) customer base within WeChat to begin with. This business account can be leveraged for different aspects of the marketing funnel. In the WeChat ecosystem, the WeChat Official Account represents the first opportunity for brands and businesses to capture, engage and covert their target audience.
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